Apple announced five products: iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. The announcement covers foldable design, camera control, health sensing, workout tracking and audio.

Source: Apple · Apple

Apple’s announcement at a glance

Apple’s announcement covers two iPhone models, two Apple Watch models and a new generation of AirPods. The iPhone Duo is presented as a foldable phone, while iPhone 18 Pro emphasizes camera control and battery life. The Apple Watch models focus on health sensing and workout tracking, and AirPods 5 highlight noise cancellation and sound changes.

Apple lists pre-order and availability dates for the products. It gives pre-order times for iPhone Duo and iPhone 18 Pro, while the other three products have availability dates and pre-order links without stated pre-order dates. The claims below are Apple’s promotional statements, not independent test results; the excerpt also does not include prices, regional availability or the qualifications attached to its footnotes.

iPhone Duo: a foldable phone for flexible viewing

Apple describes iPhone Duo as a foldable phone with what it calls a “posable” and “standable” design. In practical terms, those descriptions point to a device that can be opened for a larger viewing area and positioned in different ways. Apple also calls it the largest iPhone display ever and says it includes dedicated iOS experiences for versatility.

Apple lists pre-orders for iPhone Duo as beginning at 5:00 a.m. Pacific Time (PT) on October 16, with availability beginning October 23. Apple hasn't given the phone’s price, dimensions or detailed software features.

Two hands hold an open iPhone Duo, left screen displays a photo of a woman, right screen shows a home screen with various app icons, including Messages, Photos, Camera, and App Store

Image credit: Apple

iPhone 18 Pro: camera control and battery-life claims

Apple says iPhone 18 Pro offers the longest battery life in an iPhone. That is Apple's promotional claim rather than a measured result.

Its new 48MP Fusion Main camera has a variable aperture. A variable aperture changes how much light enters the camera, which can give photographers more control over exposure and the look of an image. Apple presents the feature as a way to support more creative control, but hasn't detailed its operating range.

Apple also describes iPhone 18 Pro as available in four colors and two sizes, with one durable design. Pre-orders are listed as beginning at 5:00 a.m. PT on September 12, followed by availability on September 18.

iPhone 18 Pro, angle view, behind it are bold letters 'PRO' in color metallic

Image credit: Apple

Apple Watch models focus on sensing and workout tracking

Apple Watch Series 12

Apple Watch Series 12 introduces what Apple calls an all-new Health Sensing System. Apple says it delivers its most accurate heart-rate sensing in a wearable, but hasn't published the testing conditions behind that claim.

The watch also provides more frequent heart-rate-variability, or HRV, readings. HRV describes changes in the time between heartbeats; Apple says the additional readings can help provide insights into stress and recovery. That wording describes a potential use of the readings, not a medical conclusion.

Apple lists availability for September 18. The excerpt includes a pre-order link but does not state a pre-order date.

Two Apple Watch Series 12 devices side by side, showing the back crystal with bright green sensor lights and the front display with a heart rate monitor.

Image credit: Apple

Apple Watch Ultra 4

Apple positions Apple Watch Ultra 4 around battery life, calling it the longest-lasting Apple Watch. Its specific headline feature is up to 45 hours of Max Extended Workout tracking.

Apple doesn't define the conditions for that maximum figure, so treat it as an estimate rather than a guarantee for every workout. Availability is listed for September 18, while a pre-order date is not provided.

AirPods 5: noise cancellation and sound changes

Apple says AirPods 5 provide up to 1.5 times more Active Noise Cancellation than the previous generation. Active Noise Cancellation uses audio processing to reduce some surrounding sound, although Apple hasn't published testing details for the comparison.

Apple also says the earbuds have better sound quality and a new acoustic architecture.

AirPods 5 are listed as available starting September 18. Apple provides a pre-order link.